Keep SEO Mistakes in Check to Have Your Website Optimized Properly
Tuesday, August 18, 2009 5:18
In the last blog, I brought into light a few mistakes in the materialization of SEO campaigns for the benefit of SEO professionals. SEO professionals can touch the peak of perfection by not repeating these mistakes. However, what I have learnt from my long-term experience in the field is that some other mistakes have gone unnoticed. These mistakes are no less serious than the mistakes focused on in the previous blog. This blog will let you know what other SEO mistakes than those are.
Many people seem to be laboring under the notion that SEO is all about choosing meta keywords and writing meta descriptions. The SEO world is in constant evolution due to the introduction of new and newer strategies. Meta keywords and meta descriptions, two widely-practiced SEO tactics for website promotion are now almost out of vogue. They have become so common that they have lost their efficacy to some extent. So, don’t be obstinate to stick to them all time.
Though images make a webpage look attractive, they cannot retain the importance of text. Many professionals think of images as the better alternative to the text for headings. From the perspective of search engine optimization, using images instead of text for h1, h2, h3 tags and menu links is a great mistake. If website promotion is the sole purpose of your SEO campaign, consider images next to text.
Many people do not appreciate the importance of a good URL. It is not always necessary to pepper URLs with keywords. URLs without keywords can get sites ranked high with search engines. Websites with keyword-based URLs have an edge over websites with keyword-free URLs. MSN and Yahoo give importance to keywords in URLs. The implication of keyword-based URLs is relatively high with Google.
Having more and more backlinks is a common delusion that many SEO experts suffer from. The excessive volume of backlinks can be the bane of your website. Quality of backlinks is more important than their number. So, consider having quality backlinks though in a small number. Keywords if not highlighted in the webpage content go unnoticed by search engine crawlers.
Have your website optimized to get it promoted in search engines with a flawless check on these common SEO mistakes.
