Word of Mouth Marketing Retains the Essence of Search Engine Optimization for Website promotion

Thursday, August 6, 2009 5:22

mouth marketingAmong the strategies for website promotion in search engines, search engine optimization is the best find. Several measures of search engine optimization are there to execute the campaign of raising rank for your website in search result pages. Hiring the services of a SEO professional to promote your website may cost more than you can afford as a novice business owner. My extensive research on how to promote websites in non-SEO way has resulted in the discovery of some non-SEO measures. Word of Mouth Marketing is one of them.

Word of Mouth Marketing is better defined as a promotional campaign that entails an individual’s recommendations of some products, services, brands and websites. It is a form of advertisement that spreads from person to person. Recommendations from persons with power and popularity are a rich resource for website promotion. In this aspect, this non-SEO strategy retains the elemental essence of search engine optimization.

This non-SEO marketing method is multi-dimensional in function. It helps you earn links from quality websites and draw visitors to promote your website. Here are some specific word-of–mouth marketing measures implementing which does not require you to approach marketing farm.

Approaching social networks like online communities is one of these innovative marketing measures. Online communities are hubs of users who can turn potential visitors for your website. Provide them with pithy descriptions on your products or services to make them click their way to the website. Use applications for such platform-specific websites as Wordpress, Firefox and Facebook to draw lots of attention.

Build relationship with trend-setting individuals having a large acquaintance circle. Marketing your website in the acquaintance circles of the influential individuals including celebrities and eminent bloggers will promote it in search engines. If you deal with exclusive and rare products, your website is sure to trap traffic in loads. Exclusivity kindles curiosity and rarity generates rise in demand.

Online viral marketing entails the application of user-supported promotional schemes. However, the focus of micro-marketing is on providing customizable products to individuals. Combined with social networks, micro-marketing can give you a huge word-of-mouth exposure to promote your website. Shift your focus on individual customers to niche communities that can generate thousands of views for your website that in turn, promotes the site in search engines.

This finding by me is sure to benefit you no less than search engine optimization. Give it a try.

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