SEO Town

Facebook as a platform for website promotion is nowadays in great hype. I have made use of my Facebook profile pages as the home page for my business website. Besides the News Feed, messages and invitations – the viral channels of Facebook, some SEO tactics are there to earn exposure for your website to your Facebook fans and their followers through the optimization of your Facebook profile page. Facebook has lately taken up a few SEO strategies to expose all profile owners to a majority of the entire userbase. Being a Facebook page owner, you should be in the know of these strategies.

Naming your Facebook profile page is a crucial and considerable SEO strategy. Using high-value generic keywords to stuff the Page title is a harmful approach for website promotion. Your fans may not intend to share your spammy page title with their friends. Facebook nowadays disables updates for the generically named pages. You had better pick up the name of your business to name your Facebook page.

Username or URL for profile pages is one of the vital SEO strategies for website promotion on Facebook till date. www. facebook.com/YourUsernamehere is the format of your profile page URL. It is a great opportunity to have your username combined with your business-related keywords for website promotion purpose. Such optimized Facebook usernames not only represent but also promote your business and brand. Choosing deliberately a username that identifies itself with your business or brand is better all time.

Fill the box featuring “write something about yourself” with a keyword-dense description on your business or brand. The description should be pithy and punchy because the limit is 250 characters. This box is the highest place in the CSS structure of a profile page. Evidently, this SEO strategy of Facebook is of immense importance. It will give a glimpse of your purpose to your Facebook fans and followers.

The “info” tab on your Facebook profile page contains some fields to be filled with content having keywords and links. The descriptive metadata on your personal and professional aspects will increase the number of Google searches for your profile page. Fill in the fields like company overview, mission and products to promote your business or brand. You are allowed to choose a category with specific fields according to your needs.