SEO Town

There is not only the war of websites but also the war of search engines in the world of internet. Microsoft and Google are in competition with each other in terms of popularity that largely depends on the number of searchers using them. Till date, Google has been the most prominent platform to promote websites among visitors in larger numbers along the length and breadth of the world. Microsoft has turned up with Bing as a new search engine to eclipse the worldwide popularity of Google.

Besides Yahoo and MSN, Google has long been the hub of search engine optimization activities. Bing, Microsoft’s new search engine is promising enough to improve the way of website owners’ approach to SEO in Google. Submission of your site to search engines or getting your site indexed on search engines through links from various sources is a primary requirement for website promotion. With the imminent emergence of Bing, search engine optimization for website promotion is going to turn over a new leaf.

How to get websites widely noticed on Bing is a major concern with every website owner, engaged in online activities. Some SEO tips on website optimization and promotion are there to help you make it to the top of Bing.

A website with web pages having a title in harmony with the content is sure to strike a chord with Bing. Linking out your website is similarly important in Bing as in Google. Quality and number of links from other websites to your website is a basic consideration for website optimization and promotion in both, Bing and Google. Bing robot loves crawling the web pages having a text of at least 350 words. Needlessly to say, the quality content optimized with potential keywords makes websites as friendly with Bing as with Google.

A website with web pages having well-formed HTML codes, is to be friendly with Bing robot. Make sure that all links lead to the correct webpage. You can look forward to the use of HTTP Compression, HTTP Conditional Get test tool or W3C Markup Validation Service to validate the HTML code of your website. Bing bot will find it difficult to index a website with broken links. So, let your website have no broken links.

Use a Robots.txt file to keep a curb on the activity of web crawlers. It prevents crawlers from making it to specific files and folders. Static and simple URLs are easy to remember and bookmark. A website with simple and static URL is a destination for links from other websites. It is necessary to redirect the traffic to the new webpage if you have changed the location of a webpage. Remove links from other websites to your website, if they lead to websites having malicious content, corrupted image file or document or a harmful JavaScript. Or else, your website would get unnoticed in Bing result pages.