The default tab of a Facebook page does not allow place for large blocks of text. However, Facebook lets its page owners enjoy liberty of creating additional taxes or boxes to place any kind of static content including images and links. It is a great opportunity to enhance the content density of your profile page by adding content tabs or boxes to the page. It is a SEO measure to follow for drawing the followers of your Facebook friends to your profile page by means of the content on the page. Make sure to post quality content as static text.

Status updates near the top of a profile page’s CSS feature a section, named links. This section stores direct links to your website and other websites of your preference. Google highlights Facebook profile pages that bear links to potential sites and dings the pages with links to mediocre sites. Posting links in the link section of status updates can boost the link score of your Facebook profile page. You can post links in two ways – the “attach link” in the Facebook publisher and the raw URL in the text of the status update. From SEO perspective, it is of use for website promotion on Facebook.

Share interesting content, be it text or photos with your fans and friends and their followers on Facebook. It is a promising SEO technique to put your profile page in focus of huge Facebook user base. Make use of all descriptive fields available to highlight your photos. Descriptions peppered with keywords that are relevant to the photos on Facebook are indexable by search engines. Adding a discussion forum to the page gives additional benefit. So, make sure to use these SEO tools of Facebook to your benefit.

Inbound links from websites ranking high in search engines are a boost to the page rank of a website. Likewise, the rank of your Facebook profile page will rise on strength of inbound links from quality sources. Facebook offers options like “Find Us on Facebook” and “Fan Box Widget for Facebook Pages” to help earn inbound links and promote your profile page. Comments and likes from your Facebook fans on your content help you get links from their profile pages. These reciprocal links between your profile page and your fans are an instruction of Facebook for Google to index your profile page.