Social networking, with its colossal reaching power, has grown rapidly in the past few years and emerged as a leading marketing tool which is also the least expensive one at the same time. The most productive way to use social networking to market your website is by publishing quality and relevant content in various social networking websites. This way, you can also get thousands of free back-links to your website and an improved search engine visibility. But doing so will only be fruitful if you pick one keyword at a time and keep it unchanged till the end.

Twitter is one among the leading social networking sites that have won the hearts of millions of social junkies all over the world. It offers a micro blogging service where users, popularly known as, tweeps, can send and receive messages or tweets that have a limit of 140 characters maximum. The best thing about twitter is that it is not only used by common people but also stars and celebrities as a medium to communicate with their fans. Created around 3 years ago, twitter has efficiently achieved its position among the top 50 websites of the world.

Twitter can act as a big marketing means as well for your business. Here’s how:

* By providing brief and useful information regarding your products/ services, you can find your niche and get people “follow” you.
* If you are specialized in a particular product or service, make sure to emphasize it in your bio so that prospective clients can find information pertaining to their interest.
* Don’t over-emphasize on your business. It might turn out the other way around.

If you ask me which microblogging site is a favorite with me, I will unhesitatingly say, Posterous. Being easy-to-set up and use, it is a rage with microbloggers. A working email account is what you need first to kick your activity on this platform. It lets you connect to Twitter, YouTube, Blogger, Wordpress, Facebook and many others. Using the site is technically hassle-free. That the URLs are crawlable by search engine spiders is a great SEO perspective of Posterous.

FriendFeed is an all-in-one microblogging platform that lets you share tweets from Twitter, pictures from Flickr, links from StumbleUpon and updates from Facebook with your friends in a single stream. The biggest benefit to reap from the use of FriendFeed is a flow of traffic. You can earn links from the profile of reputable users. You can use SEO techniques to optimize your URLs on FriendFeed.

Akin to Posterous, Tumblr lets you do not only microblogging but also posting text, pictures, audio, video and links. Tumblr offers a wad of designing and styling options to let you dominate the visual appearance of your profile. Flexibility and freedom are what you can have with your profile on his platform. For example, you can post high-resolution photos in a specific time zone. The URLs though they are a bit lengthy are optimizable and crawlable.

The potential of Dailybooth as a microblogging platform is not to be sniffed at only because it deals in pictures. Taking and uploading pictures with microtext on their significance is the principal use of Dailybooth. It is a niche and nifty tool for social media junkies. It offers a plenty of widgets to let you connect to other blogs and websites. You can promote your products like fashion accessories or culinary delights through the display of pictures in a series on this platform. It lets you optimize the HTML titles of your pictures to bag its SEO benefits.

To name a microblogging video website of my choice is 12 Seconds. You can upload videos to your profile on this platform just in 12 seconds and integrate the profile to Twitter as well as Facebook. Use the site to feed on lots of fun from fast-talking contests like singing one’s national anthem in twelve seconds. Though the URLs are strings of characters without keywords, the subdomain issue is no problem with this site.

All of these microblogging sites are socially engaging and technically functional. After all, which one you will choose to turn up as an online social butterfly is up to only you.