Tips on How to Create Engaging Facebook Pages for Online Brand Promotion
Tuesday, September 22, 2009 5:03
Facebook as a platform for online brand promotion has experienced a meteoric rise in the number of its users. Facebook has launched Facebook Pages which companies can use as their portfolios to have a rich experience of online social media marketing. Facebook pages come with a slew of options for companies to promote and market their brands among large numbers of Facebook users. Only engaging Facebook pages can fetch new customers in a bulk and keep existing ones engaged. So, I have assorted ten tips on how to create engaging Facebook pages-
It is of immense importance to advertise your brand on Facebook Pages. Advertising the brand has a lot of potential for your business promotion. Linking to specific tabs is a great feature of this latest release of Facebook. You can create separate pages for two different groups of your profile viewers on the basis of their geographic locations. For instance, you can display one advertisement for the users from New York and another for the users from London. The customization of tabs for custom ads on Facebook pages is fruitful for smaller scale brands and companies.
Page image is the most important part of a Facebook Page. A brand image is an index to your company reputation in the market. A 200 pixel wide box with an engaging and exclusive photo of your brand or product on the Facebook Page is the first thing that most users take note of. It leaves an enduring impression on your visitors. It serves as not only your profile but page photo on Facebook.
Facebook offers as many as 55,000 applications to let you make the most of your profile or page as a bet for Facebook visitors. Your Facebook Page rich in functional applications is sure to steal the show with your profile viewers. I recommend the use of dynamic content applications for large-scale companies to keep users hooked on their Facebook Page for long hours.
The days of one-way communication are gone with an evolution of non-verbal conversation on social networking platforms. Facebook offers its users an opportunity to interact with their followers. You should comment on the comments on your photos, videos, products or brand from others. Failing to interact with potential customers means losing a chunk of revenue. It is not that you will only reply to the questions of your customers. You can make questions to them as well.
Keep eyes to my next blog featuring more techniques of creating engaging Facebook Pages as brand portfolios for business promotion.
Cecil Magnie says:
March 18th, 2010 at 4:41 pm
Thanks for posting this, It’s just what I was looking for on google. I’d much rather hear opinions from an individual, rather than a corporate site, that’s why I like blogs so much. Thanks!