SEO Town

Higher ranking in search engine result pages matters to the huge popularity and visibility of ecommerce sites. Ecommerce sites a number of product pages in multiple versions are usually larger and heavier than other sites. Evidently, these sites are slow to load. Slow-loading sites with product pages having the same URLs rank lower in search engines. I have assorted some tips which are useful for the promotion of ecommerce sites from SEO perspectives.

Related linking is highly helpful to set ecommerce sites in tune with search engines. Related links to a site act as several doors for the access of search engine spiders to the site. Crawlers can easily access the URLS of the site from different points though related links. Categorize products and relate the categories together facilitating the access of crawlers to the URLs of the site. Providing visitors with links to the related products as well as categories adds to the navigation process.

Correlating entry page to bounce rate is a trick to practice for search engine optimizers working in the field of search analytics. It generates reports on search traffic to show the search terms for the related entry page. It would not be wrong to term landing pages as hubs of categories of a site together. High-quality landing pages of large ecommerce sites must be friendly with both search engine spiders and users.

Websites with high capacity to deal with millions of page views a day rank higher in search engine result pages. Advanced content delivery network solutions like Limelight and Akamai are the need of ecommerce sites to handle loads of traffic. The application of these CDN solutions ensures the fast loading of web pages. Slow-loading sites are less likely to be accessible by the crawlers. Make sure the loading of the content pages with no 5xx server errors. Hence, crawling efficiency of ecommerce sites is a must for enhanced business.

Most of ecommerce sites are found to have product pages in multiple versions. Almost all the product pages share the same URL of the site. It a major negative impact on the position of the website in the search engine result pages. Each of the product pages should appear with a single and separate URL. There are sites with hundreds of duplicate product pages. But, Google bot prefers crawling pages with individual URLs.